A Glossary of Ivankisms

A Glossary of Ivankisms

 

Ivanka Trump has a way with words. This has been apparent for a long time, from writing that spending time with her nephew was “the best part of an otherwise incredible day” to her odd embrace of “architect” as a verb. But it’s become especially clear lately, as she continues to roll out the White House’s Women’s Global Development Prosperity Initiative, or W-GDP (or what I would call her desperate attempt at a public relations campaign to shore up her rapidly declining brand).
Unlike her father, though, who reduces the English language into a stream of consciousness, grammatically incoherent fever dream, Ivanka often has a tendency, as Katy Waldman put it in 2017, to “speak in the melodious, lavish tones of ad copy.” What this amounts to in practice is sounding a lot like a bot that’s been programmed to speak solely in corporate aphorisms. Ivanka just loves to use—excuse me—utilize, multi-syllabic corporate-speak when plain language would do just fine.
The following is a brief, but by no means comprehensive, guide to Ivanka’s preferred Ivanka-isms.


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