Without much of a pause, Trump told the crowd of roughly 120 high-end donors that her mother gave her an example of how to be a powerful, successful woman.
The exchange was part of a broader conversation about Ivanka Trump’s life in Washington and the White House during a swanky retreat organized by Republican House Minority Leader Kevin McCarthy in the Wyoming mountains. Her appearance signaled an informal effort by the Trump campaign, family and top aides to woo donors this election cycle by sharing intimate, colorful details about this atypical White House.
The goal: lean on the celebrity status of the sprawling Trump clan, and even well-known aides, to make donors feel like they are part of the show — and deeply committed to winning the president four more seasons.
It also helps to humanize a brash president best known for his prolific tweets, his media-bashing, his boastfulness about his tough negotiating style and his well-worn Apprentice line, “You’re fired.”
Donors from all over the country appear to love the insider take — even if D.C. operatives or Wall Street executives would prefer more concrete insight into the president’s upcoming moves on China tariffs, potential tax cuts or regulatory moves out of agencies.
“As a Trump donor, it is energizing to hear stories about President Trump being personal and engaged on the issues,” said Dan Eberhart, chief executive officer of Canary LLC, a Colorado-based energy company and Trump supporter who has heard colorful stories at other fundraising events. “The media consistently and conspicuously omits any stories of the president being human or personally engaging, so these firsthand accounts really help paint a fuller picture of what’s happening inside the White House.”