Nordstrom Drops Ivanka Trump Fashion Brand

Nordstrom Drops Ivanka Trump Fashion Brand

 

POLITICS ASIDE: Although C-suite executives at Apple and Starbucks have been unabashed about their disapproval of President Trump’s immigration ban, Nordstrom denied Thursday night that the company’s decision to drop the Ivanka Trump fashion brand for fall was affected by political factors or the Trump administration’s recent executive order actions regarding immigration or any other policy measure.
“This was a decision made entirely based on brand performance,” a Nordstrom spokeswoman said. “We’ve said all along we make buying decisions based on performance. We’ve got thousands of brands – more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business.”


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